Tissot Opens Its Smallest Boutique in Munich

On 7 October 2024, Tissot proudly opened its second boutique in Germany, right in the heart of Munich. Located on Theatinerstraße 44, this new spot sits in the city’s bustling pedestrian zone, offering a perfect stop for shoppers in the area. Uniquely, it also holds the title of the world’s smallest Tissot boutique!

Exterior view of the world's smallest Tissot boutique in Munich, featuring the Tissot logo prominently displayed above the entrance. The storefront includes a modern design with a black façade, glass windows showcasing watches, and digital displays featuring brand imagery.

Originally a 10-month pop-up, this compact space—just under 20 square metres—has now been transformed into an exclusive boutique experience. Despite its size, Tissot has masterfully encapsulated its iconic Swiss brand identity, which has thrived since 1853.

Tissot's Munich boutique interior. On the left, a framed display showcases a watch with colorful straps against a snowy mountain backdrop.
Tissot boutique with red, black, and white decor. Watches are displayed in glass cases, and the Tissot logo is prominently featured on the wall. The modern space combines clean lines with a light wood floor for contrast.

Visitors will enjoy signature Tissot design elements that echo the sleek, modern aesthetics of flagship locations in Frankfurt, Rome, Osaka, and Paris. With its carefully crafted, high-quality interiors, this intimate boutique welcomes guests into the world of Swiss watchmaking—making it the ideal place to find your next favourite timepiece.


Munich’s smallest, most charming Tissot boutique is now open and ready to welcome you. Come and see how a small space can deliver big on style and experience!