Tissot Unveils Its First Boutique in Thailand at One Bangkok

Thailand’s first Tissot boutique opens in the vibrant One Bangkok district, located on the G floor of the Parade Building in the heart of the city.

Tissot's One Bangkok boutique main entrance

This new boutique offers visitors an immersive shopping experience, showcasing Tissot’s distinctive “Safe Design” concept.


As a prominent addition to Bangkok’s emerging luxury and lifestyle hub, the boutique offers a space that combines Swiss watchmaking expertise with modern design flair. Upon arrival, guests are welcomed by an automatic entrance that lights up to create a captivating entryway, setting the tone for the boutique’s refined yet dynamic ambiance.


A watch display with the three Tissot Sideral models in blue, yellow and red.
A display showing three Tissot MotoGP watches
A view on the main space in the Tissot boutique, with many watch display and a TV showing the last advertising movie

Adding to the boutique’s distinguished look, a large LED screen is strategically placed by the main entrance, enhancing visibility, while a striking three-meter-high glass wall invites passersby to peek inside, creating a sense of openness and light. The interior is completed by a comfortable lounge area, where customers can relax and enjoy a personalized shopping experience.

The comfortable lounge area, where customers can rest and relax

Thailand’s first Tissot boutique at One Bangkok is ready to welcome you, embodying Tissot’s rich heritage and innovation in a space designed to inspire.