The First Tissot Boutique in Poland is Now Open!
Located in Warsaw's prestigious Złote Tarasy shopping center, the new boutique provides a premium shopping experience.
By opening this store, Warsaw joins the ranks of global metropolises like Paris, Osaka, and Rome, hosting a corporate Tissot boutique. Situated at 59 Złota Street, the boutique showcases Tissot's latest products and bestsellers in a modern and elegant setting, immersing customers in the brand's world. It aims to become a must-visit destination for Swiss watch enthusiasts.
The boutique incorporates signature stylistic elements found in other Tissot stores worldwide. Customers will recognize the Swiss brand's unique character and key values: quality, innovation, and modernity. Dominated by black, red, and white—Tissot's signature colors—the interior features a striking red wall adorned with brand logos, adding warmth to the space. Two video displays enhance the atmosphere, with a prominent screen in the storefront showcasing the latest campaigns.
A modular wall greets customers at the entrance, featuring seasonal displays and the newest collections. The current showcase highlights the hybrid T-Touch Connect Sport watches, ideal for active, style-conscious individuals. Combining precision craftsmanship with connectivity, this collection encourages ambitious individuals to pursue personal growth, seizing every moment.
One standout design feature is a cabinet resembling a Swiss safe, housing sporty collections like Tissot Seastar and T-Touch Connect. Some may find its design reminiscent of a watch dial, symbolizing Swiss precision and reliability.
The boutique is organized into distinct zones. To the left, near the main counter, women's watches with smaller cases and jewelry-like designs are displayed. The central zone features an interactive area where customers can test specific watch functionalities, elevating the shopping experience. The boutique also offers a wide selection of straps compatible with Tissot’s Quick Release system, allowing easy customization without specialized tools. Soon, minor servicing, such as battery replacements, will also be available.
On the right, glass cases showcase collections like Chemin des Tourelles and Le Locle, named after the street where Tissot's headquarters and birthplace are located. Adjacent to this is a display for the renowned PRX line, featuring the latest iconic models, including automatic versions with gradient dials and a carbon-case edition. A collector’s highlight is the PRX Grendizer, inspired by Japanese manga, presented in packaging resembling a spaceship from a 1970s cartoon.
Toward the back, near the Heritage collection designed for retro-style enthusiasts, customers can relax over a coffee and explore the brand’s history with expert staff. The boutique's high-quality furniture and innovative design create a sense of lightness. A blend of materials like wood and glass, paired with a dark industrial ceiling and unique lighting, adds a cozy yet modern touch.
With over 170 years of history, Tissot has proven that greatness takes time, attention to detail, and a commitment to being the best. This approach has made Tissot one of the most renowned and innovative watch brands in the world. Now, its first corporate boutique in Poland is open to customers, inviting them to experience this legacy firsthand.
