Sports partnerships
NBA
Of the four major American sports, basketball is the most followed, loved, practiced and inspiring of all. Countless children and adults play hoops, wear the clothes and dream about dunking across the globe. A major global brand, Tissot has been the official Timekeeper of the NBA since 2015. Following up on its commitment to ambassadors such as the 18-season NBA veteran Tony Parker or multiple-time NBA All-Star player Damian Lillard also known as "Dame Time", Tissot deeply believes in the positive team values of the 5 on 5 game, and in its universal appeal.
Tour de France
Tissot has joined forces with A.S.O. in running cycling events all over the world. The Swiss watchmaker lends its expertise to all major races on the calendar. In a sport where every second counts, relying on an extremely high-quality timekeeper is essential. Tissot shares the same vision as A.S.O. in this regard and the same values in terms of standards, precision and performance. This partnership means Tissot can draw in a large number of cycling enthusiasts committed to endurance and performance.
La Vuelta
Tissot has been delighted to sponsor cycling events for many years. As partner of the legendary Vuelta, the watchmaker once again repeats its timekeeping achievement for the 18 stages of the race, recording each feat to a thousandth of a second and honouring the cyclists. Mastering the time remains an exercise in style: a technical performance with absolutely Swiss precision. But it is especially for their power to thrill that Tissot continues to innovate and to dominate time.
UCI
Cycling is one of the sports that Tissot has been most involved in, as it has been associated with various cycling events for the past 50 years. The brand had already been Official Timekeeper of the Tour de France from 1988 to 1992. Proud of its Swiss roots, Tissot got further involved in 1995 by joining forces with the Union Cycliste Internationale. Since then, Tissot has been the Official Timekeeper of Road, Track, Mountain Bike and BMX Cycling World Championships and Tissot UCI Track Cycling World Cup.
FIM Superbike World Championship
Following a decade of official timekeeping for MotoGP™, Tissot extended its alliance with the world of speed and became sponsor of another major motorcycling World Championship, World Superbike, in 2011. This is a category which brings motorcycling fans the link between great motorcycling champions and the public, through the racing of production machines, rather than prototype ones.
MotoGP™
After being involved in the fast world of race car driving, Tissot further strengthens its ties in motor sports by partnering with MotoGP™ and becoming its Official Timekeeper in 2001. Tissot’s association with the prestigious world events in the technological world of motorcycling reflects the nature of the company and its products, the technique behind its movements, and its desire, like those of the participants in these championships, to forever push boundaries.
Top 14
Rough, tough, but a French gentleman's game. France's premium league of Rugby XV, comprised of it 14 top teams, is a staple of « ovalie », the nickname for the southwest quarter of the country, where rugby is a way of life. Deeply rooted in its own region of the Swiss Jura, Tissot is Official Timekeeper of Top 14, providing the league with an innovative, synchronized timing solution for all referees and public display. Tissot's heartfelt association with Top 14 stems from a kinship with the game's required precision, determination and coordination of a wide set of skills.
EPCR
EPCR and Tissot have forged a dynamic partnership to elevate the elite international club rugby experience.
Tissot's commitment, starting from the 2015/16 season, involves supplying advanced timekeeping technology to all Investec Champions Cup and EPCR Challenge Cup stadiums.
This system is now the standard for major tournaments, enriching the spectator experience by ensuring precise timing and enhancing the enjoyment of matches at the pinnacle of club rugby.
This collaboration not only highlights Tissot's precision and innovation but also strengthens ties with the EPCR.
IIHF Ice Hockey
In 1996, Tissot partners with the International Ice Hockey Federation, which not only offers hours of excitement and suspense as the teams battle it out across the ice in a game of skill, control and agility, but shows the brand’s Swiss roots, since Ice Hockey is one of the major sports of Switzerland. Tissot further sponsors the Swiss national team at a local level as well as in all World Championship competitions.
Swiss Ice Hockey Federation
Ice courses through their veins, and yet they are on fire. All Swiss eyes are on ice hockey players as the game is a national point of pride and passion. A global brand with a deep, 171-year mooring in its home town of Le Locle, Tissot has been an ardent supporter of ice hockey for ages. This evergreen relationship is embodied by a sponsoring agreement with the Swiss Ice Hockey Federation. It makes Tissot a ubiquitous sponsor in dozens of ice rinks, events, tournaments, as well as the country's junior league, National and Swiss league teams.
