The Spark that sets it apart: Unveiling the New Tissot Désir

Tissot introduces the Tissot Désir, a collection of six stunning models designed to ignite your desire for a unique timepiece.

For over a century, Tissot has mastered the art of crafting watches that speak to the soul, capturing the essence of precision through innovative design. The Desir beautifully embodies this philosophy, with its charm and playful details, like the cabochon crown at the distinctive 2 o’clock position, a subtle twist on tradition.


With a selection of dials, from shimmering mother-of-pearl to the captivating depth of gradient designs, leaf hands, Roman numeral indexes or the brilliance of diamonds, every detail is a promise of style designed to win you over. The collection’s thoughtful finishes, stainless steel, two-tone gold or rose gold PVD, and supple leather straps, snugly wrap around your wrist. While the glittering inner rings on select models add an alluring shine, awakening a deeper yearning for individuality, this collection reflects the moments that define you, a piece as personal as your own story, becoming part of your journey and fuelling a sense of empowerment. Made to be cherished by those who value fine craftsmanship and the joy of owning something truly special.


The Features that Make it Unforgettable


Four models feature mother-of-pearl dials, each glowing subtly as it captures the light, inspiring you to embrace every moment with confidence. No two dials are alike, giving each piece character. Three of the four are enhanced by Roman numeral indexes and a glittery inner ring, while the fourth model is distinguished by diamond indexes for a premium feel. The dials are paired with stainless-steel bracelets, but for those seeking added radiance, two models feature a central lug matching with the bezel available in gold or rose gold PVD. This detail and the bracelet’s alternating three-link design creates a jewellery-like effect that catches the eye, offering all the hallmarks of a classic watch while exuding a fresh energy that will leave you wondering how you ever went without it.


Completed by two additional models, each featuring gradient dials, available in black and dark blue, create a mesmerising effect, fading from light at the centre to darker edges, highlighting the graceful motion of the leaf-shaped hands and the glittery inner ring. The matching leather straps offer comfort, developing a distinctive hue over time. A true object of desire, this watch becomes more compelling as it evolves with you.



Crafted like a Gem


The defining features of this collection include the domed case, reminiscent of a finely cut gem, as beautiful as it is practical, the watch offers a smooth expanse on the back, perfect for engraving the key to your deepest desire, turning them into something eternal. Designed with both comfort and durability in mind, this watch captivates with its beauty and is built to stand the test of time. Its End-of-Life quartz battery ensures the watch will let you know when it’s time for a change, so you’re never caught off guard. The quartz movement, perfected by Tissot, delivers unmatched reliability, ensuring that this timepiece remains an enduring companion, accompanying you for years to come.


Discover the collection