Tissot Ambassadors

We are proud to introduce our Brand Ambassadors: athletes and artists whose achievements mirror the spirit of Tissot. Their incredible life paths stand as a testimony to inspire us all to push forward and follow our own path to success.
NBA Star Damian Lillard holding a basketball and wearing a Tissot watch

Damian Lillard

The multiple-time NBA All-Star player 'Dame Time' and Tissot are drawn together by a common thread: the pursuit of excellence, no matter what it takes. Damian knows that your work as an athlete begins before the clock starts ticking. Lillard has spent years perfecting his craft, fired by a desire to turn his dreams into reality. Selected as the sixth overall pick in the 2012 NBA Draft, Lillard then wins the NBA Rookie of the Year Award in 2013. The NBA All-Star is a once-in-a-generation athlete with a unique approach to watches. ”I like attractive, accessible watches that adapt to every style. That’s why I love Tissot.”

Primož Roglič

Primož Roglič is a cycling champion with a unique career path. Born in former Yugoslavia, he began his sporting career as a ski jumper. In 2011, after winning several international titles, he decided to swap his skis for a racing bike. The decision paid off: within a few years, the Slovenian champion had joined the world’s elite and won multiple races, including La Vuelta, Liège-Bastogne-Liège and the Tour de Romandie. He has achieved numerous Grand Tour podium finishes and in 2020, was named no.1 road cyclist in the UCI World Ranking. “Time measurement is an essential part of my life and my career. For me, this association with Tissot makes perfect sense.”
Primož Roglič smiling, thumbs up in the air
Liu Yifei movie star and singer posing with a Tissot watch

Liu Yifei

Liu Yifei is a woman of many talents, being an actor and singer. Graduate of the Beijing Film Academy, the Chinese actor first came to the public’s attention in television films and series such as The Legend of Sword and Fairy, causing an entire nation to fall under her spell. Hollywood spotted her, too, which led to her playing alongside Jackie Chan, Jet Li and Nicolas Cage. Mulan, the Disney movie she starred in, was released in 2020 and received widespread attention around the world, increasing her international influence. Tissot is especially proud to see her representing “Le Locle-style” time!

Huang Xiaoming

Huang Xiaoming is a Chinese actor, singer, and model. He graduated from the Performance Institute of the Beijing Film Academy in 2000. He then made a name for himself with TV roles from 2001 and began his movie career in 2007. Thanks to his many successes, he has now become one of the most famous actors in China. "My favorite three sentences are; a hero is a product of his time, character determines destiny and details determine everything."
Huang Xiaoming in a blue suit wearing a Tissot Le Locle
Tony Parker laying against a wall and holding a basketball with his two hands

Tony Parker

Everyone feels the same about Tony Parker: now, when he is honourably retired, and back when he was still playing for the San Antonio Spurs and the Charlotte Hornets. Standing 1.88 m in height, the four-time NBA champion and six-time All-Star is down-to-earth, in touch with ordinary people, and full of enthusiasm. He has impressive energy and determination and an admirable sense of social responsibility – all values he shares with our brand. The Frenchman now wants just one thing: to inspire the next generation and pass on his experience.

Jolanda Neff

Swiss cyclist, she has triumphed on every mountain bike track in the world. Olympic medallist, World champion and Swiss champion on several occasions, Jolanda Neff set the tone ever since she first started cycling in 1999. Her passion, her desire to be close to her public, her ambition and devotion to winning, as well as her trust in the right timing are values shared by Tissot.
Jolanda Neff on a bike wearing a T-Touch Connect watch
Enea Bastianini with red glow, wearing a Tissot watch

Enea Bastianini

Bastianini was born to ride a motorbike. Although he used to be a talented gymnast and diver, he wanted to become a legend at one thing: motorcycle racing. He first gets in the saddle aged just three years and three months old, inspiring him in choosing 33 as his number of choice. The sport comes naturally to him, but he knows that to get to the very top, dedication and commitment will be required. There is no progress without staying on course, and the path to success is one that rewards only those who face adversity with resilience.

Simon Gong Jun

Gong Jun is a gifted and multi-talented young actor. He always presents the audience with the spirit of a professional actor in both costume dramas and modern roles. He gained widespread attention by playing the role in the wuxia drama “Word of Honor”. He has since continued to hone his acting skills, pushing his limits and delivering excellent performances to the audience, in productions such as “Dream Garden”, “The Legend of Anle” and “The Truth”. Gong Jun’s pursuit of dreams and the spirit of constant self-improvement align perfectly with the spirit of Tissot.
Simon Gong Jun seated on red couch and holding a red bowling ball
Sabrina Ionescu in her Liberty jersey seated on a bench before red locker with a wilson ball by her hands

Sabrina Ionescu

Sabrina Ionescu, known for her resilience and triumphs in professional basketball, steps into a new role as Tissot's Brand Ambassador. Illuminating the path for women in sports, her journey, from overcoming setbacks in her rookie season to setting records in the WNBA All-Star events, embodies perseverance and excellence. In the 2024 NBA All-Star Weekend, her performance transcended gender barriers, echoing Tissot's commitment to equality in sports. Beyond the court, through her SI20 Foundation, Ionescu champions equitable access to sports. Together with the WNBA, Tissot reaffirms its dedication to empowering athletes and breaking barriers in the sporting world.