Basketball fans around the world turned their attention to the Accor Arena in Paris for the NBA Paris Game 2024 Presented by Revolut, as the Brooklyn Nets took on the Cleveland Cavaliers. As Official Timekeeper of the NBA since 2015, Tissot was on hand, timing every second of the game right up to the final buzzer

Even before the start of the game, Tissot offered a Juice showcase and DJ sets by Tatyana Jane, Andy 4000 and Pura Pura, as well as all kinds of entertainment, including a basketball customisation by Operagraphiks, and the Tissot basketball arcade game, at the Accor Arena Live Bar.

The evening continued well after the game with the Tissot NBA Aftershow, an event that celebrated the passion and spirit of Tissot's partnership with the NBA and the world's most followed sport, among the four major American sports.

Tissot welcomed over 250 guests, including some of the biggest names in sport, music and fashion. NBA legend and Tissot ambassador Tony Parker and NBA legend Channing Frye were in attendance, as were influencer Lena Situations, rappers Bigflo & Oli, rugby players Cameron Woki and Nolann Le Garrec, and MMA fighter Ciryl Gane.

"For the past 3 years, the NBA Paris Game has been an event that Tissot looks forward to. Every year, it's an opportunity to bring a little more of this exciting sport into European culture and allows us to demonstrate our expertise as Official Timekeeper. This NBA Paris Game 2024 showcases the brand and enables us to offer our guests a unique and memorable experience. We have a lot in common with the NBA, both in terms of values and image, and this association is a source of inspiration for the creation of watches with the league's DNA. Tissot, year after year, immerses itself a little more into the culture of basketball and we look forward to bringing tangible memories that last in time." -Sylvain Dolla, Tissot CEO.

Tissot and NBA fans can find the watches here